Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would take to revitalize a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is delicious , but he's craving something more. He wants to make a statement in a world of burgers . That's wher